A return to ESPN could boost the league’s profile on the network’s news shows. According to an ESPN study of its 1 a.m. “SportsCenter” program, the show featured 29 fewer minutes of NHL coverage in March 2007 than in March 2004, the last year ESPN aired NHL games. That amounts to a 28 percent decline in hockey’s allotment of airtime, ESPN ombudsman Le AnneA possible return by the NHL to ESPN and the development of it's very own hockey channel? Somebody pinch me, I've got to be dreaming.
Schreiber wrote in May.
The move would mark a change at Versus, as well, which is open to giving up its cable exclusivity if it can tap into ESPN’s marketing prowess. Over the past two years, Versus executives have complained privately that ESPN ignored their network. They are hoping for a situation that mirrors the NBA, where ESPN and TNT push viewers to each network’s games.
The league’s talks with ESPN come as it is negotiating with cable and satellite operators for carriage of its planned NHL Network and its out-of-market Center Ice package. Cable sources describe the negotiations as progressing smoothly, with the league taking a page from Major League Baseball by tying carriage of its planned channel with the renewal of Center Ice.
Tuesday, July 31, 2007
ESPN and NHL are Talking
I never thought I'd see the day.
Posted by Photomas at 6:46 AM